Greetings and welcome to the Real Estate Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative boutique real estate firm, PLG Estates.
Building your brand is crucial. It's crucial to your business and specifically to the longevity of it.
Social media is getting saturated by big brands. This means you must get creative. Stand out by being yourself and putting that out into the digital world.
Your voice must be heard.
When creating content, or really with anything I've done, I follow my gut. I've learned to treat data as an indicator, not a navigator, of what I should be doing.
I used to be obsessed with comments and likes. I watched the numbers and pandered to them. I created content that moved towards what I thought people wanted.
My own voice wasn't heard.
I stopped creating with that frame of mind and started creating things that I loved. And anytime I've done that, the end result has been immensely better than what I created when I pandered to what I thought others wanted.
Data is important, but it shouldn't be the guiding light--your gut needs to be your guiding light.
When you start posting things, jump in with two boots. If you're not sure, post anything and everything. And then listen. What are people reacting to?
Nothing is instant. This is going to take months for this to stick.
The best navigator of all is you and your gut. Let's dig in and get to it. Here's the week's episode of The Real Estate Entrepreneur podcast.
Golden Nuggets from this episode:
[02:17] “Data, it’s a little voice that whispers in my ear, and it gives me indicators not navigators of what I should be doing.”
[04:13] “I then set to putting out a series of records where I was just like: -I don’t care if it’s just me and my mom that listens to this!”, and those happen to be the best records I have ever did.”
[05:20] “It seems that the fear of failure seems to be more profound in most people than the hope of success.”
[08:02] “If you are not sure where to jump in, jump in in multiple directions and then listen.”
Thanks for being here,