Greetings and welcome to the Real Estate Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative boutique real estate firm, PLG Estates.
We can choose to either lean into the light or to lean into fear.
And it's completely understandable that many are teetering into fear. I really do get it, there's so much uncertainty and darkness out there.
We're isolated. It's the right thing, and at home is where we should all be and stay. But that doesn't mean we can't connect. I'm choosing not to OD on binge-watching TV shows or filling my days with solitude. I'm choosing community.
Because here's the deal: in real estate, we tend to know a whole bunch of people. A lot. Hundreds of touchpoints, ways to connect.
And please hear me say this: In no way at all am I suggesting that now is a time to pitch anything or even mention real estate.
I am saying to schedule a Zoom coffee with a friend.
I am saying to set up a virtual playdate for your child.
I'm also saying to call someone in your database that could use a chat.
Community is truly everything, and we thankfully have technology at our fingertips that can help us. And while we have guidelines handed down from the California Association of Realtors (which I wholeheartedly agree with), there are ways, thanks again to technology, to have some business continuity.
We can still go to vacant homes and give clients virtual tours. We can (tastefully) double our outreach. Fill in the blanks here and innovate.
We may be in the belly of the beast right now, but we don't have to be truly alone. We're in this together.
Thankful for this community, my family here at home with me, and my PLG Estates family.
Golden Nuggets from this episode:
[02:27] “It’s very easy to lean into the fear, and I don’t blame anybody who’s doing it. But I encourage us all especially at this time, we need to come together instead of fall apart.”
[03:55] “I have seen a bunch of flyers coming through in email that say: - ‘Covid-19 wash your hands and if you got any real estate questions, contact me.’ And I as an end-user, I would unsubscribe and never use that agent again, because it appears like they are trying to capitalize on tragedy.”
[04:55] “Community is everything at times like this.”
[06:15] “My outreach has doubled and it will continue to double, in part because it stops me from going crazy.”
[06:31] “We either lean into the fear or we lean into the light, but this guy will never be leaning into the fear, no matter what happens, even if it is the end of the World.”
Thanks for being here,