Peter Lorimer - The Real Estate Entrepreneur Podcast
Success Leaves Breadcrumbs / Peter Lorimer - The Real Estate Entrepreneur Podcast

Success Leaves Breadcrumbs / Peter Lorimer - The Real Estate Entrepreneur Podcast

January 15, 2020

Greetings and welcome to the Real Estate Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative boutique real estate firm, PLG Estates.

Building your brand is crucial. It's crucial to your business and specifically to the longevity of it.

Social media is getting saturated by big brands. This means you must get creative. Stand out by being yourself and putting that out into the digital world.

Your voice must be heard.

When creating content, or really with anything I've done, I follow my gut. I've learned to treat data as an indicator, not a navigator, of what I should be doing.

I used to be obsessed with comments and likes. I watched the numbers and pandered to them. I created content that moved towards what I thought people wanted.

My own voice wasn't heard.

I stopped creating with that frame of mind and started creating things that I loved. And anytime I've done that, the end result has been immensely better than what I created when I pandered to what I thought others wanted.

Data is important, but it shouldn't be the guiding light--your gut needs to be your guiding light.

When you start posting things, jump in with two boots. If you're not sure, post anything and everything. And then listen. What are people reacting to?

Nothing is instant. This is going to take months for this to stick.

The best navigator of all is you and your gut. Let's dig in and get to it. Here's the week's episode of The Real Estate Entrepreneur podcast.

 

Golden Nuggets from this episode:

 

[02:17] “Data, it’s a little voice that whispers in my ear, and it gives me indicators not navigators of what I should be doing.”

 

[04:13] “I then set to putting out a series of records where I was just like: -I don’t care if it’s just me and my mom that listens to this!”, and those happen to be the best records I have ever did.”

 

[05:20] “It seems that the fear of failure seems to be more profound in most people than the hope of success.”

 

[08:02] “If you are not sure where to jump in, jump in in multiple directions and then listen.”

 

Thanks for being here,

PL

 

You Don’t Need To Step On Faces To Get Ahead! - Peter Lorimer - The Real Estate Entrepreneur Podcast

You Don’t Need To Step On Faces To Get Ahead! - Peter Lorimer - The Real Estate Entrepreneur Podcast

January 8, 2020

Greetings and welcome to the Real Estate Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative boutique real estate firm, PLG Estates.

I'd like to kick off 2020 with a valuable nugget that I live by. From the moment I wake up in the morning until the moment I lay my head on the pillow, this is true: give it all away.

Anything you give away will enrich your career, be it success, knowledge, or secrets.

I've found this to be true time and time again.

This market, specifically Hollywood Hills and L.A., is incredibly cutthroat. Gigantic commissions lend themselves to intense competition. But that's not how I like to live.

When I was in the music industry, there were two different types of producers. One type of producer held everything very close to the chest, and the other type freely gave. There was a super strong correlation between the ones that gave their items away and those that didn't. The ones that gave received tenfold later in their careers.

Surround yourselves with likeminded people. It's super powerful.

I promise, if you give away what you've learned without expectation, when you extend your hand and give others the keys to the kingdom, the universe rewards it.

But regardless of whether or not it's rewarded, it's a better way to live.

Knowledge is never owned, it's only borrowed.

Give this week's podcast a listen to get supercharged for a year of service and giving.

 

Golden Nuggets from this episode:

 

[02:45] "Real estate especially in Central Los Angeles, Beverly Hills, Hollywood Hills, Westside,
but certainly Beverly Hills and Hollywood Hills is incredibly cut throat"
 
[04:29]"I was the guy who went and got sandwiches, I was the first there and last out, I was just like a slave"
 
[05:45] "All the guys that had the hits were the guys that let me copy their floppy disks, all the guys that never let me touch their shit faded away"
 
[07:28] "When we setup PLG we formed a culture that was everybody helps everybody else"
 
[09:55] "When you extend your hand to someone without expectation and you just give them the keys to the kingdom, the Universe just seems to reward it"
 
[10:54] "Ambition is something that's delicious and can be sculpted in the right way and it can be sculpted by poison"
 
Thanks for being here,
 
PL
5 Ways To Kill Success Through People Pleasing - Peter Lorimer / The Real Estate Entrepreneur Podcast

5 Ways To Kill Success Through People Pleasing - Peter Lorimer / The Real Estate Entrepreneur Podcast

December 18, 2019

Greetings and welcome to the Real Estate Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative boutique real estate firm, PLG Estates.

People pleasing. It's a slow death, and it only hurts you.

When I mention people-pleasing, I'm not talking about service. I believe offering paramount and unparalleled customer service is imperative and the backbone of what we do in real estate.

People-pleasing sounds like that voice in your head that tells you that you're stupid, you're not good enough, and you're going to fail. It's self-deprecating and it stops you from progressing. It's career crushing.

People-pleasing also looks a lot like answering that 10 pm call from a toxic client. That call that leaves feeling like shit about yourself immediately after.

It's rooted in ego and fear.

Ultimately, it's a boundaries issue. It's about not letting the negative voices inside your head and having enough self-respect to charge forward in your career and be present to those around you.

This one's a doozy if I do say so myself. Please give it a listen when you have a moment.

 

Golden Nuggets from this episode:

[02:11] “Essentially when you are a people pleaser, the person that you are hurting is yourself”

[03:37] “Boundaries are incredibly powerful for our success”

[06:41] “People pleasing will crush your career into a thousand pieces”

 

Thanks for being here,

PL

 

Half Measures Mean Nothing - Peter Lorimer - The Real Estate Entrepreneur Podcast

Half Measures Mean Nothing - Peter Lorimer - The Real Estate Entrepreneur Podcast

December 11, 2019

Greetings and welcome to the Real Estate Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative boutique real estate firm, PLG Estates.

Half measures mean nothing.

In real estate, people will try something for 3 months and then they bail. They change tactics. That's a half measure.

You have to be all in. There's no reason that you shouldn't - no matter your age or where you've come from. Everyone has to start somewhere. Don't worry about where that is for you, just start.

Go into it with a positive attitude. Hope for success, but trust the result no matter what. And for love of all things beautiful - don't stop after three months. Give it your all, consistently and constantly for at least a year.

Here's the deal: You will not be successful right off the bat. You won't understand it all the moment you begin. But the wonderful thing is this - you can act your way into right thinking, as opposed to thinking your way into right acting. So just keep going.

Move forward with your head out of the results.

These tactics work, friends. I keep my head in this game day in and day out, striving to squeeze every bit of juice that I can out of the day.

Listen to this week's podcast to get your head in the game.

 

Golden Nuggets from this episode:

 

[02:23] “If you don’t run at something constantly and hard, the results are just never gonna come and that’s why I say we gotta be all in”

[02:51] “I have to act my way into right thinking as opposed to think my way into right action”

[08:35] “but the United Kingdom, in my opinion, is choking on a class system and always has been, and guys like me who come working-class backgrounds, you know 'boys trying to do well', you get kind of squashed.”

[09:28] “There is no reason why anybody in any age group shouldn't go all-in”

[11:27] “because I feel if I’m not squeezing every drop of juice out of every day, then I’m betraying the guys that I work with”

[11:50] “Everybody has to start somewhere, just jump in, because half-assing it will mean nothing ever happens.”

 

Thanks for being here,

 

PL

An Interview with Sharran Srivatsaa, CEO of Kingston Lane - Peter Lorimer - The Creative Entrepreneur Podcast

An Interview with Sharran Srivatsaa, CEO of Kingston Lane - Peter Lorimer - The Creative Entrepreneur Podcast

December 5, 2019

Greetings and welcome to the Real Estate Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative boutique real estate firm, PLG Estates.

His is a great story about insurmountable odds, optimism, and authenticity.

He was bullied throughout his entire childhood, he came to the United States with a check for the first year of school and a suitcase, and he built a company that grew by 5x in a few years.

After 39 one-on-one interviews and intense training he learned deal structure from the inside out at Goldman Sachs. He then took that knowledge to help build things

He's a builder; entrepreneurship is in his blood. And when he learned to not just solve problems but to solve problems for a profit, everything changed.

We even got a little vulnerable in our conversation and talked about the Imposter Syndrome. It haunts entrepreneurs who have a difficult time internalizing success, but Sharran says it also keeps us humble and kind. And kindness wins.

Another thing that wins: cadence - showing up every single day, putting yourself out there. In short, show up.

Hearing stories from the great entrepreneurs of our time has me feeling super thankful. I hope you'll find time to listen to this one, it'll be worth it.

 

Golden Nuggets from this episode:

 

[04:09] “A lot of times people use the word entrepreneur as a badge of honor” - Sharran Srivatsaa

[05:36] “People only look at the success stories” - Sharran Srivatsaa

[19:36] “Right before I go to bed, I actually play the movie of my morning in my head with my eyes closed”

[27:48] “The world is changing so fast, that I wanna see what sticks, what works” - Sharran Srivatsaa

[31:38] “and so now when someone is actually spending a 1000 dollars running a facebook ad, they are like -oh, facebook leads suck! and I’m like: “you don’t have a system to nurture them.” -Sharran Srivatsaa

[32:52] “back in the days, we just wanted the phone to ring, now we get bombarded with all sorts of leads” - Peter Lorimer

[33:53] “press a button, it auto SMS them saying: Hey I’m working through a few things for my private clients this evening, I’m just gonna try if you’re available between 6:00 and 8:00 pm, no pressure”, now if you do that and then call them, it’s a completely different call night” - Sharran Srivatsaa

[35:45] “I win everyday because I show up every single day”- Sharran Srivatsaa

Thanks for being here, 

PL

 

How To Win The Real Estate Game? Know your UVP / Peter Lorimer - The Real Estate Entrepreneur Podcast

How To Win The Real Estate Game? Know your UVP / Peter Lorimer - The Real Estate Entrepreneur Podcast

November 20, 2019

Greetings and welcome to the Real Estate Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative boutique real estate firm, PLG Estates.

Winning has nothing to do with getting "what's mine" and everything to do with gratitude.

Friends, if you woke up in the United States, you've already won. I realize that there are different levels of this and that there are people in our country that are struggling.

That's why we need to be focusing on what we can contribute, instead of what we can get.

Start the day with gratitude. When your eyes open, think: what does the day have in store and how can I give back?

I grew up in a tough neighborhood, and learned from an early age to suck out of life what was mine. Now, I focus on what I can give back.

Wake up with an attitude like that, and you've already won.

Listen to this week's podcast as we uncover ways to win and charge forward with gratitude, hope, and ambition.

 

Golden Nuggets from this epsiode:

 

[03:48] “when we wake up in the United States we already won”

 

[05:32] “because when you fill a room with positivity and sincere and authentic optimism it's freaking contagious.”

 

[07:32] “I remember playing Donkey Kong at level 1 thinking at myself, there is no freaking way the I am gonna figure out how to get to the next level”

 

[08:39] “I changed my career at 37 and started from ground zero.”

 

[10:39] “that's my old music business mentality of when I used to make dance records, I used to have to make them for the floor that would work in six months, so I had to really hone my streetwise skills”

 

Thanks for being here,

 

PL

#1 Tip How to Invest in YOU and your Career / Pete Lorimer - The Real Estate Entrepreneur Podcast

#1 Tip How to Invest in YOU and your Career / Pete Lorimer - The Real Estate Entrepreneur Podcast

November 13, 2019

Greetings and welcome to the Real Estate Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative boutique real estate firm, PLG Estates.

Be a glutton for data. Consume knowledge as much as possible. Fill the fringe time with the productive intake of education. It's everywhere. YouTube, Instagram, blogs, podcasts. Pick your poison and go all-in with investing in YOU.

One of the biggest downfalls I see is realtors not investing in new tools. They peruse books handed to them by whatever brokerage they're in and don't dive all in with learning. Cindy and I, from the very beginning, have been obsessed with progression and discovering new technologies.

I didn't just wake up like this, friends. It's taken gallons of espresso and countless hours of searching and learning to get me to where I am. I have hundreds of failures under my belt, and I've learned to toss aside the notion of caring if I look like a dick or not.

If you're just dipping your toes into all this, come on in. The water's just fine. Let's make a splash together and dive into this week's episode of the Real Estate Entrepreneur Podcast.

 

Golden Nuggets From This Episode:

[03:09] “Realtors tend to have a habit of, not seeking the new tools, we tend to almost rest in our laurels”

[03:40] “A professional athlete needs to workout, running the track is only just part of the game if anything it is the least amount of work that they do.”

[04:14] “anything and everything you want to find, exists on freaking YouTube”

[04:48] “ Everything that I have found to be successful I never found in a book that a brokerage gave me.”

[07:37] “social media allows all of us to have a voice”

[08:29] “ I treat my business like an athlete would treat theirs”

 

Thanks for being here,

PL

 

Interview With The #1 Keller Williams Agent In The World: Bob Lucido / Pete Lorimer - The Real Estate Entrepreneur Podcast

Interview With The #1 Keller Williams Agent In The World: Bob Lucido / Pete Lorimer - The Real Estate Entrepreneur Podcast

November 6, 2019

Greetings and welcome to the Real Estate Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative boutique real estate firm, PLG Estates.

Bob Lucido started out in real estate at 18 years old. Bob and his wife own Lucido Agency, with over 150 agents across the country.

They partner with passionate agents and provide them with the service, tools, and support of Lucido's powerful full-service real estate team - empowering agents to deliver the ultimate real estate experience by providing incredible value and exceptional service to their clients.

Bob Lucido Team encompasses its Maryland agents and is also the headquarters. Lucido Agency encompasses all expansion agents across the U.S. and Canada.

He has 43 years under his belt in this industry, but you won't find him stagnant. An avid reader and a glutton for constructive criticism - he's constantly working to improve.

He contributes his success in real estate to surrounding himself with the right people. And the right people, in his opinion, care more about others than themselves. They have integrity, they're team players, coachable, and have a servant's heart.

If you ever find Lucido sitting by himself in a corner at Starbucks, you'll know he's implementing his trusted Starbucks Strategy. He's an appointment guy - always hankering for in-person meetings. My kinda guy.

The guy has no ego and no fear. I really enjoy talking shop with other real estate agents who really get it, and this conversation has me on cloud nine.

Thanks for listening. I'd love to hear what you think about this one, friends.

Golden Nuggets From This Episode:

 

[03:02] “Dinner always tastes better with friends” - Peter Lorimer

 

[04:40] “having the right people in your life - having coaches and support mechanism is incredibly important” - Bob Lucido

 

[07:06] “number one is integrity, Warren Buffett says if they don't have that the interview is over” - Bob Lucido

 

[07:26] “if they’re not a team player that's a cancer to any organization” - Bob Lucido

 

[08:41] “nobody works for me I work for everybody else” - Bob Lucido

 

[10:59] “There’s only success in action, we can’t think our way into right action, but we can act our way into right thinking” - Peter Lorimer

 

[13:33] “but now there are a myriad of online outlets that in my opinion are selling poor to very poor leads, and all that doing is evaporating the hours in the day that I have” - Peter Lorimer

 

[23:44] “I don't believe you've ever arrived you're always getting there” - Bob Lucido

 

[30:35] “You either alive and growing or dead and dying” - Bob Lucido

 

For more info on Bob: 

Bob Lucido Team
Facebook: @BobLucidoTeam
Instagram: @BobLucidoTeam
Website: BobLucidoTeam.com

Lucido Agency
Facebook: @LucidoAgency
Instagram: @LucidoAgency
Website: LucidoDifference.com

 

Thanks for being here:

❤️ Pete

 

How To Not Get Distracted By The Digital Carrot / Pete Lorimer - The Real Estate Entrepreneur Podcast

How To Not Get Distracted By The Digital Carrot / Pete Lorimer - The Real Estate Entrepreneur Podcast

October 30, 2019

Greetings and welcome to the Real Estate Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative boutique real estate firm, PLG Estates.

I've seen many agents chasing shiny new objects. There's an epidemic of Shiny New Object Syndrome.

Sure, there are definitely techniques we can use to enhance technology and further our relationships with our clients. But if we try to compete in the binary world, we'll never win.

We're going to fail if we try to be better than tech.

Think about the doctors, lawyers, and other professionals you work with. We all work with people that we trust and people that have empathy for us. Personal interactions will always get the most value.

But you can use technology to create more opportunities for personal interactions. How? The drum I won't quit banging on. Social media. Social media demonstrates who you are. Optimism, belief structures, compassion, parenting.

Who cares if you there's a platform that can make a transaction a little quicker? Stop having sterile interactions with your clients. Take the time and book a phone call or a video conference.

We are peddlers of trust--no computer can do that. As long as trust, compassion, empathy are arrows in our quiver, our future is bright.

Stop underselling your business. Don't blend in. Stand out. #boutiqueisbetter. Here's this week's episode of the Real Estate Entrepreneur Podcast.

 

Golden Nuggets from this episode:

 

[03:47] “as human beings if we chase after doing what computers can do better than us we're gonna fail.”

[05:42] “I have three children, if one of my kids get sick I'm not gonna hit an Uber doctor for the most convenient doctor that’s around the block. I’m gonna go to someone that knows my family, that I like, that I trust, that has empathy for me, that is gonna only want the very best for me and my family.”

[07:24] “When I'm buying a car, right, I still need to look into the dude's eyes or the woman's eyes as they give me the keys and go if something goes wrong I can bring this back right I need accountability I need to look at someone and feel some kind of trust and compassion.”

[08:49] “the commodity that we have that has the most value is personal interaction.”

[11:48] “we are peddlers of trust there is nothing that can replace that, no computer can Uberize our trust and no computer can Uberize our empathy.”

[13:03] “boutiques are flourishing better than they have done in years and the giants of filing for bankruptcy”

 

Thanks for being here ❤️

Pete

How To Use Leadership To Redirect Fear And Confusion / Pete Lorimer - The Creative Entrepreneur Podcast

How To Use Leadership To Redirect Fear And Confusion / Pete Lorimer - The Creative Entrepreneur Podcast

October 23, 2019

Greetings and welcome to the Real Estate Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative boutique real estate firm, PLG Estates.

There's quite a bit of confusion and fear swirling about right now. And fear can really be paralyzing. Especially when we are dealing with massive things like property and people's homes. Emotions are at their highest during times like these.

Our clients look to us for guidance, leadership, and forecasting. Sure, you aren't sitting there with a crystal ball. People think PLG Estates is full of street wisdom. That did not come naturally. We research, consistently.

Ultimately, it's about treating your clients like family. When you do that, you'll strive to offer them the best advice possible.

If you're an agent feeling overwhelmed by the nation's current atmosphere, give this podcast a listen, and put the next step forward in offering your clients the best possible service. Here's this week's episode of the Real Estate Entrepreneur Podcast.

 

Golden Nuggets From This Episode:

 

[02:11] “fear can be paralyzing especially with an asset as massive as real estate and asset as massive as property”

[02:44] “When there is confusion in the air, now is the time to act”

[07:39] “find a niche it doesn't have to be super super super super tiny but find a niche and go for it otherwise everybody's just the same”

 

Thanks for being here,

 

PL