June 11, 2020
Greetings and welcome to the Real Estate Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative boutique real estate firm, PLG Estates.
This chat with Dan Lesniak, author and real estate professional, is all about how NOT to be a squirrel.
Find a model, stick with it, and watching it work.
Here's how Dan does it:
Pick an area to dominate, and make sure it's big enough to be worth going after. And then drill down on it.
I'm here for that model. It's all about niching down and really, borderline obsessing over it.
Execute, take in feedback, adjust, and tweak.
Get it going in the right direction. You don't have to know all the answers on day one, but you have to start. And as you begin, analyze and refine along the way.
His number one productivity tip is to start your day right. Wake up and get ready for the day. Dan rises around 4 or 5 in the morning, gets his biggest tasks out of the way, works out, and spends time with his kids. All before 9 am.
I learned a lot from Dan, and think you'll soak in some of these juicy tips as well. A great one to get yourself amped up as you navigate a different kind of normal.
Golden nuggets from this episode:
[08:26] “if you mail someone a letter, no matter how creative you are with like the fake hand-writing and all that kind of stuff that you can get now, like people can kind of like sniff it out, but if you put it in an unmarked envelope, they immediately think it's like a neighbor or a friend that just dropped something by, so I think the open rates are a lot higher.” - Dan Lesniak
[17:49] “...if the organization is just you, that's fine, but get it moving in the right direction and then analyze and refine the course along the way, one of the examples I like to talk about to illustrate this is from my submarine days when you're taking the boat to periscope depth, it's a fairly dangerous time, you're underwater, you're using sonar to figure out what's out there and you stick the scope up and you don't want to hit anything. All right. So the first thing you do is kind of like do a 360-degree sweep, make sure that the visual texture matches what you thought the sonar is, and if something's wrong, you gotta order a turn to the helmsmen and it's, either left or right, but if you sit there and try to figure out the perfect course, you're wasting time that it takes to get the ship moving in the right direction. So the important thing is to like recognize the general direction you needed to go give the order, get moving there and then refine it along the way, and I think more people need to take that approach, with real estate and, and just business or anything in general.” - Dan Lesniak
[19:11] “You spend 50% of your time learning how to do it, and then 50% doing it” - Peter Lorimer (Francis Ford Coppola)
[19:37] “Nothing makes you a better musician than:- you have a gig, it’s 9 o’clock you’re standing on stage and there’s an audience out there. That is when you learn your craft” - Peter Lorimer
Dan Lesniak Book: "The HyperLocal HyperFast Real Estate Agent: How to Dominate Your Real Estate Market in Under a Year- I Did it and so Can You!"
Hyper Fast Agent - Website
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