What's Your Unique Value Proposition? / Peter Lorimer - The Real Estate Entrepreneur Podcast

Greetings and welcome to the Real Estate Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative boutique real estate firm, PLG Estates.

The real estate industry is growing more and more vanilla as the years progress. As digital and data grow bigger, creativity and personal interactions begin to decrease.

And I'm almost thankful for that.

Because now, there's room for creative, entrepreneurial real estate agents to create their mark on all of the vanilla that's permeating the industry today.

And it begins with your Unique Value Proposition.

What is your UVP?

For example, when I started, I had a very small niche. People in the music industry, then it eventually spanned to creatives. That's a key piece of PLG Estates Unique Value Proposition.

Go out there and research and discover everything you can about Unique Value Propositions and work towards what yours is.

We don't sell houses, we sell trust. It's never transactional - it's always the long game, and that's why knowing your UVP is so important!

Check out this week's episode of The Real Estate Entrepreneur Podcast and get to work on your Unique Value Proposition.

 

Golden Nuggets from this episode:

 

[03:44] “At the end of the day if we can’t differentiate ourselves from everyone else, then it’s kind of like luck of the draw.” 

[06:16] “I always try and think of something that I can do to maybe leave a little more on the planet than I take.”

[06:43] “If I hear somebody’s “why”, rather than the “how” and rather than their “what” first, I’m gonna be more drawn to them.”

[09:54] “There is gonna be more and more technology "vanillarization" of this industry.”

[10:18] “At the end of the day, what do we sell? We sell trust, we don't sell houses.”

[11:13] “When we focus on our business as transactional we are dead.”

 

Thanks for being here, 

PL