The Art Of Niching Down - An Interview With Rob Jensen - Peter Lorimer - The Real Estate Entrepreneur Podcast

Greetings and welcome to the Real Estate Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative boutique real estate firm, PLG Estates.

Rob Jensen is the president of Rob Jensen Properties. He's commentated for numerous national broadcasting networks, and he's provided commentary for multiple publications.

I love talking about niching down, and this guy has definitely done that. His 15 person brokerage specializes in guard-gated real estate.

He also gets marketing. Producing content - videos, articles, etc. And he's upped his paid social ad strategy. There are lots of good tips surrounding how and what in this conversation.

Oh, and in his spare time, he's an avid rock climber.

How does he stay on top of the industry? He spends time reading key players and influencers, such as Robert Campbell, The Timing Letter, 1000watt, and Tom Ferry.

He also plans ahead. We chatted about his morning routine and he said his morning routine essentially begins the evening before (most good ones do) when he strategically plans out his entire day.

We chatted about the most interesting property he sold (spoiler alert: a castle), and his brokerage's mantra "We always deliver what we promise."

Robert is a guy who believes in going back to the fundamentals of good real estate and good business: do a great job.

A valuable, well-rounded chat. Check it out.

 

Golden Nuggets from this episode:

 

[07:42] “I remember 2010 which was probably the worst year, where actually nobody wanted to buy in LA. I actually had one of my biggest years as a new agent because I felt that there was an opportunity to take advantage of a market for more of the investors.” - Peter Lorimer

[09:05] “I was obviously constantly reminded by my Mom that I didn't go to college to be a rock climber. But, it was kind of funny though because there was actually a good friend of mine that was a professional sponsored climber that was making the transition into real estate at about the time I moved to Vegas. And I went on some appointments with him and it was just love at first sight.” -Rob Jensen

[13:54] “you can create some of the neatest content there is but if no one's seeing it then…” -  Rob Jensen

[18:31] “In Vegas especially, I feel like the vendors it's just notorious for people being flaky and no-shows... It's just like pulling teeth to get things done and get people to just do what they signed up for.” -    Rob Jensen

[22:16] “I think, you know there is definitely something, a common thread between people that start brokerages I feel, which is, it's innate that we wanna share what we’ve learned.” - Peter Lorimer

 

Thanks for being here,

PL