Taking Control Of Your Professional Destiny / Pete Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

When the Internet started to become more prevalent, there was an avalanche of information. There still is, every day. How do you make yourself and your brand "sticky"?

It starts with Personal Brand Mission Control (your new name for your website).

Here's how to do it:
Step 1: Build a website that stands out. I tried several platforms and LOVE Squarespace. You get to be in control.
Step 2: Create and push out content on social platforms and let the original content live on your website. Create content that is valuable and engaging. Give it all away. Make yourself invaluable.
Step 3: Use Facebook Pixel to collect information from your website visitors and then gently market to those visitors.

That's how PLG Estates has grown.

I work hard, I keep my head out of expectations, and try to give it all away.

Let's grab your professional destiny by the reins! Here's this week's episode of the Creative Entrepreneur Podcast.

 

Golden Nuggets From This Episode:

 

[02:39] “At the end of the day the only thing that separates us from the machine is personality”

 

[02:48] “the more you can say about yourself, the more you put out about yourself, the more you stand out against the vanilla noise”

 

[06:41] “we are not gonna call it website, we are gonna be calling it a personal brand mission control” 

 

[07:12] “I want a hub, I want a mission control where all of my stuff is housed”

 

[07:55] “Facebook pixel collects the digital data so that I can then re-market it to a crowd that already is interested in me”

 

[08:30] “if you're provided a company website it's a template that they give to all of their people”

 

[08:56] “ If you don't stand out, you blend in”

 

[14:54] “give it all away and make yourself invaluable”

 

[16:24] “I would say 80 to 85% of all real estate agents I know, don’t even have a website, they just have a page on a company website. Well, that says a whole lot to me if I am looking for you to sell my house!”

 

External Links:

Seth Godin Book - "Tribes"

Seth Godin Audiobook - "Tribes"

https://www.squarespace.com/

 

Thanks for being here,

PL