Market Disruption Playbook ft. PLG Estates & Real Scout / Peter Lorimer - The Real Estate Entrepreneur Podcast

Greetings and welcome to the Real Estate Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative boutique real estate firm, PLG Estates.

Many would agree we are in a state of market disruption. And while I do agree, I also firmly believe that we do not wallow in that. We turn the corner.

We pivot. And we prepare for the turnaround.

One thing I used to hear all the dang time was "if only". Everyone had a case of the "if only"s and it was always, "If only I had time". Well, for many of us, now we do.

Time to firm up that marketing strategy. Time to reach out. Time to get that CRM set up and organized.

Let's come out of this saying, "Market disruption was the best thing that happened to me in ___ area of my business." To do that we need to put in some work. Because I see an optimistic turn in the next few weeks, and you don't want to look back and wish you'd used this time differently.

Client engagement is paramount right now, and as many agents shut down - you should triple down. I have evidence that marching forward, and working with the amazing tools we have in front of us, works

This podcast is loaded with tactical steps and tips from my mates Andrew Flachner and Bart Marchioni, over at Real Scout, an amazing tool that is used by myself and many on my team at PLG Estates.

We must keep clients engaged with us through this hard time - because there will be a rebound. And it'll be sooner than we think.

 

Golden Nuggets from this episode:

[ 05:17] “You wanna mitigate short term impact to your business but also prepare for recovery.” - Andrew Flachner

[06:01] “When we get lemons, it’s our duty to kind turn into lemonade.” - Peter Lorimer

[06:06] “Every single person had not enough of a month ago was time.” - Peter Lorimer

[06:24] “Look at this as a blessing, because we will look back at this period and go: -S*** I wish I really kind of put everything in order at that point! because we’re gonna be off to the races at some point sooner than you know.” - Peter Lorimer

[06:52] “There are many agents who are in "wait and see" mode, or who are hibernating or who are shutting down. This is not the time to shut down, this is the time to double down.” - Andrew Flachner

[08:56] “If clients stop considering a transaction altogether, they main not remain  loyal when conditions improve.” - Andrew Flachner

[09:13] “Keep clients around for the rebound.” - Andrew Flachner

[12:08] “This is not 2008, at least it is not right now. We’re not looking at clubbing out of the hole for years, we need to educate our buyer in and sellers in.” - Peter Lorimer

[13:38] “Agents who adapt quickly using new tactics, will find new opportunities to engage their clients and serve their needs.” - Bart Marchioni

 

Thank you for being here,

PL