Peter Lorimer Podcast
The Blockbuster Effect / Pete Lorimer - The Creative Entrepreneur Podcast

The Blockbuster Effect / Pete Lorimer - The Creative Entrepreneur Podcast

April 24, 2019

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

I remember sitting in my little house, and I was watching the Blockbuster Movie Awards. As I was watching the show, a package containing a DVD from my brand new Netflix subscription was placed under my door.

Blockbuster and other companies like RadioShack and Toys R Us are in trouble/bankrupt. Why? They remained static; they didn't shift strategies when the world around began to change. When we are having success and we feel like our strategies are going in the right direction, it feels fantastic. The dangerous part--the Blockbuster effect--is when we trust that it's working now and will always work.

For instance, Blockbuster seemed untouchable. They never got into streaming; I suspect they thought "This has worked for 10 years, let's just get through this." The world has moved around them, and they've remained static.

What does this mean for us? We must constantly keep tweaking our strategies, keep evolving, and keep our eyes on what's happening in the social sphere.

"Back in the day" (maybe about 10 years ago), we first started talking about blogging. And now, there's SO much noise. How do we break through? This is where changing strategy is a lifesaver. Original content. Why is it so important? 90% of people out there can't be bothered with creating it or don't believe in it. And that means, if you create original content, you'll break through.

Don't rely on the media your company provides you. That's the blockbuster effect of our day. If it isn't about you, if it doesn't have your thumbprint, I believe you'll end up in the same spot as Blockbuster or Toys R Us.

 

Let's get into this, friends. Here's this week’s episode of The Creative Entrepreneur.

 

Golden Nuggets from this Episode:

 

[06:45] “When we are getting success this is what I urge everyone to do, never stay still…” 

 

[07:13] “10 years ago everybody used to advertise in the LA times”

 

[09:04] “there is so much noise in our daily life, how do we break through?”

 

[09:41] “90% of people out there either can't be bothered coming up with original content don't believe in original content, or don't have the ability to create it.”

 

[10:58] “Innovation is not the enemy!”

 

Thank you for being here,

PL

 

 

How to Grow Instagram / Peter Lorimer - The Creative Entrepreneur Podcast

How to Grow Instagram / Peter Lorimer - The Creative Entrepreneur Podcast

April 17, 2019

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

In this podcast I cover all things Instagram. While 20 minutes isn't quite long enough to get into everything there is (I could talk about this stuff all day), I do believe I cover quite a bit of useful information in this one!

Today, Instagram is not simply about having a curated lifestyle feed (although that is definitely still relevant). It's a sophisticated way for us to connect with our clients, and we'd be remiss to not recognize that or utilize these amazing features.

There are tons of apps that can help you use Instagram effectively, such as Iconosquare, Sprout Social, and Hootsuite (to name a few).
Also, within the Instagram app itself, there's some really powerful data. From collections to insights, there's so much you can do to prospect and determine what makes a powerful post for your audience.

A common misconception is that social media is something you "get to."

Social media IS your work. THIS is prospecting.

Let's get into this, friends. Here's this week’s episode of The Creative Entrepreneur.

 

Golden Nuggets from this episode:

 

[ 04:40] Iconosquare App -> Available on iOS, Android and Desktop

 

[05:07] Sprout Social App -> Available on iOS, Android and Desktop

 

[05:39] Hootsuite App -> Available on iOS, Android and Desktop

 

[13:08] “To be successful in business now we need to be prospecting through social media we need to be using collections”

 

[14:12] “I am just a gatekeeper to ruining many hours of your life by you nerding out and getting into the guts of Instagram but if you do it if you take the time, you will flourish!”

 

[14:42] “Social media is your work this needs to be an integral part of what you do on a daily basis.”

 

Thanks for being here,

PL

How to Control the Outcome of Your Business  / Peter Lorimer - The Creative Entrepreneur Podcast

How to Control the Outcome of Your Business / Peter Lorimer - The Creative Entrepreneur Podcast

April 10, 2019

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

When I was a little boy in England, my father said, "If you can find a job that you like, you are going to be happier than 98% of the population."

Here's what I see happening over and over again with young real estate agents and young men and women in other careers - they become miserable under the pressure to succeed; they become slaves to their careers and lifestyles. Why? Because they're rooted in the results. Friends, we can't control the outcome. The secret is learning to be happy, whatever the outcome. The ONLY thing you have control over is your actions.

There's freedom in this. It's about waking up every single day, busting our asses, and staying out of the results.

Let's get into this, friends. Here's this week’s episode of The Creative Entrepreneur.

 

Golden Nuggets from this episode:

 

[02:42] “if you can find a job that you like, you are going to be happier than 98% of the population!” My Father

 

[03:34] “there's a lot of people that drive around in maybe an expensive car and then pull into that one bedroom studio apartment in North Hollywood.” 

 

[04:10] “Would you rather make a million bucks a year doing something that you hate or would you rather open an espresso bar in Vietnam and just have a quality of life that is beautiful?”

 

[04:48] “the pressure to succeed, makes people miserable it makes them slaves to their careers it makes them slaves to their lifestyles”

 

[05:38] “expectations, ladies and gentlemen, are freaking toxic”

 

[09:11] “Everyone I met and meet will get amazing service professionally and personally, that's the key!”

 

[10:12] “get ready cause the next 18 months are gonna be like sitting in the ring with Mike Tyson, and every time you raise your head from the mat, Mike Tyson is going to smack you down again”

 

[12:55] “the moment you feel like you are working just for money, is the moment it's over!”

 

[14:39] “we got a long life, but it goes fast!”

 

Thanks for being here,

PL

 

Technology vs Tradition / Pete Lorimer - The Creative Entrepreneur Podcast

Technology vs Tradition / Pete Lorimer - The Creative Entrepreneur Podcast

April 3, 2019

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Pete Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

The real estate world has changed and continues to change today. How do you keep up? In this podcast, I go over my top websites and tech tools that help me break through the competition.

However, keep in mind. 👇

It's all in the value-add. People are disinterested in your market reports. They want to see you, as a human. Those of us who dig in and figure out who we are as real estate agents and work to contribute to our value-add, we're safe.

It's attraction, not promotion. People want to see your face, hear your voice. Treat your clients like gold.

So without further ado, let’s dig into this week’s episode of The Creative Entrepreneur.

 

Golden Nuggets from this episode:

 

[05:56] “Everything is just attraction, not promotion”

 

[08:55] “Videos with captions get open 80% more” -> visit rev

 

[10:06] “get the ability to have much more produced videos on Facebook” -> visit belive.tv

 

[11:09] “ a website where you can compare and contrast, how your social media posts are doing up against other people” -> visit buzzsumo

 

[11:52] “create interesting kind of graphics, animations and info videos that just look

really nice” -> visit  playbuzz

 

[12:40] “have a Hitman on your website“-> visit hotjar

 

[13:25] “an app that allows you to film vertically that that will that will then automatically chop it into 15 second pieces” -> visit  Storeo - iTunes store

 

[14:05] “this is going to be the future of prospecting” -> visit chatfuel and manychat

 

[14:44] “People work with you because they like you”

 

[15:09] “We must be accountable to our clients at all times!”

 

Thank you for being here,

PL

 

Being Motivated By Failure  / Pete Lorimer - The Creative Entrepreneur Podcast

Being Motivated By Failure / Pete Lorimer - The Creative Entrepreneur Podcast

March 30, 2019

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Pete Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

This podcast ventures into one of my favorite things to talk about: failure. Failure, as far as I'm concerned, is my friend. It used to be my enemy, I was terrified of it. Now, I see it as a way to reset my compass. I don't run away from failure, because I have and still do learn from it. Don't listen to the debating society. Dig in. Don't make it personal. Fail on your own terms and watch you and your business grow. So without further ado, let’s dig into this week’s episode of The Creative Entrepreneur.

 

Golden Nuggets from this episode:

 

[01:31] “Success is moving from failure to failure with no lack of enthusiasm” - Winston Churchill

 

[01:57] “Failure is actually my friend” - Peter Lorimer

 

[02:31] “Success is Not final” - Winston Churchill

 

[08:19] “Failure isn't the end it's a recalibration of Direction” - Peter Lorimer

 

[09:05] “Don't make it personal even if it is.” - Peter Lorimer

 

[11:47] “Thoughts become Things! If you think you're going to fail all the time, guess what? you are going to fail!” - Peter Lorimer

 

[12:40] “Don't look for approval!” - Peter Lorimer

 

[13:22] “If you want loyalty get a dog” - Glenn Danzig

 

[14:07] “When you play in the middle, when you play it safe you are betraying the future you!” - Peter Lorimer

 

[17:34] “Failure can come really quick, Success takes a long time!” - Peter Lorimer

 

Thank you for being here,

 

PL

How to Take Risk in Your Business Without Fear / Pete Lorimer - The Creative Entrepreneur Podcast

How to Take Risk in Your Business Without Fear / Pete Lorimer - The Creative Entrepreneur Podcast

March 20, 2019

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Pete Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

This podcast dives into something a lot of entrepreneurs suffer with-- we become trapped by fear and start underestimating ourselves. We talk ourselves out of 90% of our ideas. Those ideas you see happen? Those ideas come to fruition through relentless, persistent action that don't listen to those dream-crushing voices. There's no middle, there's no playing it safe. You're either moving closer or further from your goal. We need to nurture our ideas. You have nothing to lose except time. So without further ado, let’s dig into this week’s episode of The Creative Entrepreneur.

 

Golden Nuggets from this episode:

 

[04:27] “I would think 90% of entrepreneurial dreams we talk ourselves out of the first 10 minutes.”

 

[05:44] “most of you have had breakfast, most of you live in the United States, so guess what team, you already won right you already won!”

 

[06:42] “I welcomed failing fast” 

 

[07:17] “There isn't a playing it safe you’re either going forwards or backwards”

 

[09:23] “The only comodity of value we have in our life is time”

 

[11:06] “Unless you have a white hot burning desire to become a director it's not gonna happen” Martin Scorsese 

 

[12:08] “When you ask people for advice, maybe 5 out of 10 maybe 6 out of 10 will sit you down and spill their guts and then invite you back”

 

Thanks for being here,

PL

 

Man vs Machine / Pete Lorimer - The Creative Entrepreneur Podcast

Man vs Machine / Pete Lorimer - The Creative Entrepreneur Podcast

March 13, 2019

The real estate, like many, industries has changed over the past decade almost to the point of being unrecognizable. Along with that change, has come readily available data which allows us to drill down and find those most likely to see or buy. In today’s podcast I will be going over some of the best programs out there along with some of my techniques to help us capture more business. So without further ado, let’s dig into this weeks episode of The Creative Entrepreneur.

That’s about it for this week. I will be back again next week with another info laden episode of The Creative Entrepreneur. Thank you for your comments and please feel free to share this with someone who might get value from it. Until next time this is Peter Lorimer out. I’ll see you later.

 

Golden Nuggets from this episode:

 

[06:30] “The landscape has changed because there is a tidal wave of information that permeates our industry.”

[07:31] “The big Data is only a tool that will help us procure business it's never going to replace us.” 

[08:10] “You don't wanna to be an Uber driver for Real Estate.”

[08:18] “We are no longer The Gatekeepers of information, therefore our job has changed! Those of us that realize that job has changed will flourish!”

[09:38] “When everybody's running in one direction, I run in the other.”

[10:28] “You have to remain in people's lives to remain top of mind.”

[13:12] “Machine will win, if we don't go the extra mile!”

 

External Links:

inman

RealScout

Remine

PropertyRadar

 

Thank you for being here,

PL

 

The Four Cornerstones of Business - Pete Lorimer / The Creative Entrepreneur Podcast

The Four Cornerstones of Business - Pete Lorimer / The Creative Entrepreneur Podcast

March 6, 2019

On today’s podcast, I will be going over an ethos that is one that came to me over the evolution of trial and error and more than my fair share of school of hard knocks diploma. Rather than me just blurting out what they are, why not just kick back, get comfortable and join me on the Creative Entrepreneur Podcast.

 

Golden Nuggets from this episode:

[04:55] “confidence self-belief, your story, what is your story, your authentic self and your vulnerable cell must be front-and-center”

[05:10] “Self-belief, your story, authenticity, and vulnerability fuel the real you!”

[06:30] “If you do the same thing everyday single day, your execution becomes better and better and better!”

[08:42]“When a system is working and it's great, I just have this innate feeling of how can I make it better?”

[11:22] “being grateful when things go wrong”

[11:59] “Expectations are toxic!”

[12:51] “Every single day of my life, I am in gratitude!”

[15:21] “When you don’t get what you want, you realize that you are exactly where you’re meant to be and that someone else needed to get it instead of you on that day!”

 

Thank you for being here,

PL

A Love Affair With The Unknown / Pete Lorimer - The Creative Entrepreneur Podcast

A Love Affair With The Unknown / Pete Lorimer - The Creative Entrepreneur Podcast

February 27, 2019
On today’s podcast I will be covering a subject that is one of the most important guidelines of how to grow your business. A love affair with the unknown is exactly that. It means no fearing what’s around the corner but embracing it. If we knew everything that was going to happen in our lives we would lead a rather boring existence.
 
My motto is if the trail of breadcrumbs gets me 65% the way there the rest is a love affair with the unknown... thanks for joining me on the creative entrepreneur podcast.
 
 

Golden nuggets from this episode:

[01:51] “Courage is a love affair with the unknown”

[03:39] “Education will only get you 65% of the way the remaining 35% is God.”

[06:42] “in real estate is a saturated Market where everybody does the same thing”

[08:03] “that 35% can either be driven by fear or it can be driven by faith

[09:54] “Expectations are the thorn in the side of of any hopes and dreams, expectations are toxic.

[10:58] “looking into the unknown and trying strategies and taking risk is for me what life is all about”

 

External links:

inman news

1000 Watts

Real Trends

DrawBotics

Tom Ferry

 

Thanks for being here,

 

❤️PL
How to Double Your Business in 2019 - Pete Lorimer - The Creative Entrepreneur Podcast

How to Double Your Business in 2019 - Pete Lorimer - The Creative Entrepreneur Podcast

February 20, 2019

On todays podcast I will be going over some fundamental tips that, when applied whole heartedly, can double your business. I live by what I say as the strategies I will be going over today are key to how I do business on a daily basis. I will be covering fear, courage and everything in between so as always, thanks for joining me on The Creative Entrepreneur Podcast. 

 

Golden nuggets from this episode:

 

[03:29] “comparisons are absolutely toxic”

 

[04:44] “external stuff is like crack you feel great for a minute, I think I never did crack but I suppose you feel great for a minute and then you feel shity for hours afterwards”

 

[05:53] “happiness means I am happy most of the time which I think is an accurate way to paint the picture”

 

[06:53] “I am not invested in the results, I’m invested in my input but the rest is up to the Universe and that’s very freeing”

 

THANKS SO MUCH FOR BEING HERE,

PL

[08:30] “if you're looking for loyalty get a dog because the real estate industry and business in general is a tough freaking gig!”

 

[14:48] “focus on the stuff you do because he's going to make you a better colleague, it's going to make you a better advocate, make you a better business owner, its going to make you a better spouse, a better father…”

 

[17:05] “don't stay in a job you hate, because you feel like it's not the right thing to do”